Harmony of colours in graphic design refers to the aesthetically pleasing and balanced arrangement of colours that create a sense of order and visual appeal. It is achieved when colours are combined in a way that feels natural, cohesive, and supports the design’s message or mood. Here are 5 main aspects of colour harmony.

1. Colour Schemes

Colour harmony often involves using predefined schemes based on the colour wheel. Common schemes include:

• Complementary: Colours opposite each other on the colour wheel, like blue and orange. Creates high contrast and vibrant designs.
• Analogous: Colours next to each other on the colour wheel, such as green, yellow-green, and yellow. Evokes a calm and harmonious feel.
• Triadic: Three colours evenly spaced around the colour wheel, like red, blue, and yellow. Offers a dynamic and balanced palette.
• Tetradic/Rectangular: Two complementary colour pairs forming a rectangle on the wheel. Offers a rich and varied palette.
• Monochromatic: Variations of a single colour (different shades, tints, and tones). Creates a subtle and cohesive design.

2. Psychology of Colours

Understanding the emotional and psychological effects of colours helps achieve harmony. For instance:

• Warm colours (reds, oranges) evoke energy and excitement.
• Cool colours (blues, greens) bring calmness and serenity.
• Neutral colours (greys, whites, blacks) balance and ground the design.

3. Proportions and Balance

• Using the 60-30-10 rule can create harmony. This rule suggests using 60% of a dominant colour, 30% of a secondary colour, and 10% of an accent colour.

4. Contrast and Accessibility

• Proper contrast ensures readability and visual clarity, especially for text.
• Harmony includes considering the needs of diverse audiences, such as those with colour blindness, by using tools to check contrast ratios.

5. Cultural and Contextual Relevance

Colour meanings can vary across cultures and contexts, so harmonizing colours to suit the target audience is crucial.

By using these principles, designers ensure that their work not only looks good but also effectively communicates the intended message. Got a question, contact our designers team !